The building blocks you
need to grow a
successful
profitable
efficient
strategic
productive
wedding business that
works for you.

The building blocks you need to grow a
successful
profitable
efficient
strategic
productive
wedding business that
works for you.

HEY, WEDDING CREATIVE!
Let's grow our wedding businesses
without the overwhelm.

GET MORE BOOKINGS. EASILY.
Let’s stop trying to get bookings from 12 different platforms (because we’re all trying to reduce screen time, right?). Let’s get strategic and focused, and get bookings to roll in with ease.
And while we’re at it – let’s learn to harness paid ads to get enquiries on autopilot. (Because who doesn’t love the algorithm doing the heavy lifting?)

MAKE DECISIONS. STRATEGICALLY.
Let’s move beyond overwhelm and start making decisions like a CEO. It’s so much easier when you know exactly what to do today, tomorrow and the next 30, 60, 90 days to reach your goals.
And I’m here to share what I’m doing, and to cheer you on – I can be your internet cheerleader!

GENERATE MORE MONEY. EFFICIENTLY.
No more feast or famine. You’re in charge of exactly how much money you want to earn. We’ll focus on business growth, profit generation, and sources of revenue.
Because we’re all so passionate about our jobs, we deserve to earn more money, consistently and easily.

GET WORK DONE. PRODUCTIVELY.
We’ve all long lists of work to do, a backlog of client work and life admin we’ve all been ignoring…
But let’s get more work done in less time, by using the robots (yes, using AI and automations…), outsourcing, using the right software and getting clear on your priorities.

NICE TO MEET YOU
Hi, I'm Micaela!
WEDDING PHOTOGRAPHER | ONLINE EDUCATOR | CREATIVE ENTREPRENEUR
I’m passionate about building & helping others build successful, profitable & efficient businesses. For me that means making more money, booking ideal clients and working smart (all without compromising on client experience).
I’m a busy mom of twin toddlers who is obsessed with making my business work for me (I’m also a big Gilmore Girls fan and a cheese aficionado with ADHD).
I’m building my wedding photography business to run on just 2 days of work a week & I want to help you do the same.
So join us as we get it together.
START HERE
Free Resources

The Easy Ads Guide
FACEBOOK & INSTAGRAM ADS, MARKETING
Confused about Facebook Ads? Need to know the basics? Download the Easy Ads Guide and finally get started on paid ads.

Bookings & Income Calculator
FINANCES, spreadsheets, pricing
Calculate EXACTLY how many bookings you need to make the money you deserve, with this easy plug & play calculator.

Facebook Community
community, peer support
Join a group of over 1000+ ambitious wedding creatives and learn how to run more profitable and efficient wedding businesses.
THE NO FLUFF
Facebook & Instagram Ads Course
A 6 module course taken by 120+ wedding creatives
Join 120+ wedding creatives in learning how to harness Facebook & Instagram Ads to book more weddings, and spend less time on marketing.

Testimonials
SHE MADE IT INCREDIBLY EASY TO FOLLOW AND UNDERSTAND
and she is also incredibly swift (and patient) in replying to any questions. I would truly recommend this course.
NINA
No Fluff Ads Course Student
BEST MONEY SPENT UNDOUBTEDLY…
There is a whole wold to learn inside FB & Insta ads and thanks to Micaela’s course, I finally understand it clearly!
MARTA
No Fluff Ads Course Student
WE JUST HAVE TO INVEST IN OUR BUSINESS AND OURSELVES
and if we get leads and book clients then it is paid for many times over. Can’t recommend Micaela’s teaching style more.
CHRIS
No Fluff Ads Course Student

THE SUMMIT FOR AMBITIOUS WEDDING PHOTOGRAPHERS
Get your wedding business set for success in 2025, by learning how to
make more money, book more weddings and work less.
10 – 12 FEBRUARY 2025 | VIRTUAL | FREE TO ATTEND
LISTEN UP
Podcast Interviews
Get some inspiration, knowledge, and insight into running your business like a CEO from these podcast episodes with Micaela.

PERSPECTIVE
Ep 48: How to make better business decisions as a wedding creative.
LISTEN HERE

NINJACAST
Ep 47: How To Run Your Business Like A CEO & Make Decisions Like A Pro
LISTEN HERE

SHOT TAKERS
Ep 21: How I became a photographer and an entrepreneur.
LISTEN HERE
LISTEN UP
Podcast Interviews
Get some inspiration, knowledge, and insight into running your business like a CEO from these podcast episodes with Micaela.
PERSPECTIVE
Ep 48: How to make better business decisions as a wedding creative. LISTEN HERE
NINJACAST
Ep 47: How To Run Your Business Like A CEO & Make Decisions Like A Pro. LISTEN HERE
SHOT TAKERS
Ep 21: How I became a photographer and an entrepreneur. LISTEN HERE